In a world of constant change, strong Brand is one of the few remaining sources of competitive differentiation. To us, branding is about more than how a company looks - it is the prevailing leadership principle. That means that a strong brand is that guiding star, that shapes employee behavior and values, provides a framework for innovation and defines the unique customer experience.
As the number of marketing channels and tactical opportunities has exploded, keeping focus on business goals, target groups and brand promises has never been more important. We look at the entire value chain when helping our clients to identify the strategic marketing challenges they must overcome to strengthen their market position. We develop marketing strategies and advise our clients on customer segmentation, messaging, marketing mix, marketing efficiency and product optimization.
At EATP, our creative specialists bring strategies to life and create concepts that are remembered by your customers and anchored among your employees. By covering most creative disciplines, we are focused on ensuring a consistent brand presence cross media.
As consumers and decision makers become more empowered, they are proactively reviewing and researching throughout the purchasing process. And, as more of this process transfers to digital channels, brands now need to have a sound strategy to identify digital opportunities, define their digital presence and execute their digital operating model. At EATP, we believe digital strategies should aim to deliver on overall sales and marketing goals, such as driving sales, building brand preference, increasing efficiency and improving the customer experience. · Integrated platforms· Websites· Campaign sites and landing pages· Social content
We manage, conceive and produce unpaid messages to the public through the media on behalf of our clients.